Vanilla Electronics Ltd receives a significant investment from respected Investment firm Literacy Capital plc, to help scale its operations in Thetford, Norfolk.
We are excited to announce that we have received substantial investment from London-based firm Literacy Capital plc, an investment company focused on supporting fast growing businesses and helping them to achieve long term success.
Founded in 2002 by Dan Croft and his father, Vince Croft, as an electronic component distributor, Vanilla expanded quickly to the provision of full supply chain management solutions for its technology customers. Based in Thetford, Norfolk, Vanilla now offers a fully outsourced service, from conceptual design, material procurement, kitting, manufacturing, through to end-customer order fulfilment, product returns, warranty, repair and re-supply.
Vanilla has built strong partnerships with both our customers and suppliers, shipping over a million parts per day from our 25,000 square foot distribution centre, with automated warehousing and advanced optical inspection equipment. Vanilla supports its customers to consolidate their typically complex supply chain, leading to operational and financial benefits and longevity in the relationships.
We are very excited to be working with literacy Capital on the next stage of Vanilla’s Journey. The team at Literacy has a wealth of knowledge and experience across multiple sectors, that will add crucial value to Vanilla.
Dan Croft will continue to lead the business in his role as Chief Executive Officer (CEO), joined by recently appointed Chief Financial Officer (CFO), Matt Negus, who will be instrumental in delivering improved financial performance across the business. With literacy’s support, we hope vanilla can quickly fulfil its ambition of being the market leader in supply chain management for the electronics manufacturing industry. As part of this goal, we will be creating a number of jobs in all areas of the business, as well as looking for bolt-on acquisitions that will allow Vanilla to scale quickly, leveraging its already impressive procurement and distribution capabilities.
We are grateful to our advisers below for their work supporting Literacy Capital and Vanilla on this transaction:
- Addleshaw Goddard – Legal advisers to Literacy Capital
- Marcussen Consulting – Tax advisers to Literacy Capital
- Dow Schofield Watts – Financial due Diligence
- Birketts – Legal advisers to Vanilla
- Ensors – Auditors and Tax advisers to Vanilla